“Energy & Light” visual rebrand

Launched 2024 - Brand discovery, Develop a rebranding strategy, Update brand identity package, Brand development and implementation.

Feedback: “When our team was asked to reimagine the CPS brand imagery to reflect a professional organization similar to others in our category, Jocelyn took the lead, analyzing the ask and creating options for consideration and discussion - first among our team and then with leadership. Her presentation to management was excellent; in fact, she was stopped at one point and told "this is the best marketing presentation I've seen in my career!" High praise, indeed! She's responsible for the rollout of the new imagery, and has been the leader in sourcing photography to begin the shift.”

“Be” Campaign samples to launch visual rebrand, including print, video, digital ads, website design and more.

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Webpage samples of before and after rebrand.

Email nurture, triggered campaign for new hires.

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Mental Health Month email campaign

May 2024 - Email series encouraging workers to seek mental health care if/when needed. (Click images to see them in email format.)

Campaign results: exceeded the organization’s EAP engagement target!

Retirement planning email campaign

Spring 2024 - Email series encouraging workers to save for retirement. (Click images to see them in email format.)

Campaign results: retirement contributions at an all-time high month following campaign!

Are you saving **enough** for retirement?

Financial Educators campaign

Email campaign and new webpage showcased financial educators as financial experts at Concordia Plans.

Results: “The response for this upcoming event has been phenomenal! The time slots filled up so quickly that several educators made available their calendars for a few days the following week as well.” -Financial Educator

Self-mailer design

December 2024 - 6-panel mailer design. This mailer was customized seven different ways for seven unique audience segments.

Postcard

December 2024 - Tailored imagery and messaging to increase engagement with mental health products and services.

Results: exceeding the organization’s EAP target and receiving unsolicited, positive feedback from customers, e.g., “messaging and images are warm and encouraging.”

Website navigation strategy shift

November 2022 - Audit existing site map, Identify goals and segmented audiences, Plan information architecture, User interface design built with Figma

Feedback: “Jocelyn took the lead on the website navigation project, literally managing the build and handing it over to our vendor, American Eagle. They responded with awe - they were impressed and said they'd never had anyone do such an excellent job - we were prepared and specific - they had little to do!”

Jocelyn M. Polley